How to Monetize the Internet While Protecting News Corporation – Rupert Murdoch’s Dilemma

Following a much publicized recent interview of Rupert Murdoch – CEO of News Corp. the question of setting up pay walls around the web is back as Mr. Murdoch says he’s likely to set up a pay model and pull all News Corp. content off of the Google Index (what that means is that if you use Google to search on the internet all News Corp. content will not show up). Mr. Murdoch sees the internet very clearly – those who will pay for News Corp. content and those who will not – and he at least right now views those who “find” News Corp. content as simply “Just Search People.” It is nearly impossible for someone of Mr. Murdoch’s experience to not be able to recognize that by a simple review of mortality rates he will be able to determine the exact date in the future when the world will consist on only “Just Search People” which is at this point consists of everyone under 40, most people under 50 who use a computer on a daily basis and even a good handful of the rest of the population so something else is likely motivating Murdoch to speak out.

Following the purchase and subsequent failure to keep mindshare with the MySpace acquisition, along with the continued rise of Facebook and now Twitter, News Corp. is attempting to leverage their content not so much so that the consumer will pay for it but rather so that Google will pay for it, much in the same way the Associated Press is attempting to restructure the data table. Google has been very public in saying that if anyone, News Corp. included, does not want to be indexed by them the procedure for opting out is very easy.

Of course there is also the possibility that News Corp. purchased MySpace with the intention of always trying to focus the social network into a News Corp. promotional vehicle and barring a successful reinvention of MySpace under those terms News Corp. was always willing to allow MySpace to slowly wither away, particularly already having put the lucrative Google search deal in place. This scenario seems unlikely although it would serve two goals; killing a potential competitor for eyeballs and also allowing News Corp. to further the claim that pay walls need to be enabled throughout the web as a strictly ad based model does not work.

Another view might be that those like Murdoch art too comfortable controlling what you as a media consumer are allowed to consume and that they simply do not want to let go. In fact a great deal of their stock value is likely hinged on this simple fact – they might not control the pipes but they certainly have dominated the message. The internet of course offers an alternative view on who controls the message – simply anyone willing to publish is allowed the opportunity to do so.

But in this case, I think the truth is a little easier – News Corp. is late in coming to terms on where the value is heading and they unfortunately like many in the mainstream media have too much capital invested in their own infrastructure to adequately support a model other than the one which they’ve built. The traditional model of mass media is in conflict with the new user based one-to-one media model that is being realized on the web today and as Murdoch correctly pointed out in this same interview – there is no possible advertising model that can support the new publisher appetite to produce content – at least certainly not at the price point where Murdoch lives and not at the margins that News Corp. and it’s investors have come to expect. The realization that the mass media model is facing a severe challenge has led Murdoch to make an attempt at playing offense although likely it is less a case of too little too late, but rather a case simply of technology moving to reinvent the consumer experience. Or maybe it’s simply that Murdoch is spending too much on content relative to what it is actually worth, at least in web terms?

What it means for you, me and the rest of us is hard to say but as I look at the universe as it exists today, there seems to be a considerably greater premium being placed on technology over content – possibly as this wave of technology begins to mature we might see the pendulum swing back towards content, although I have a deep seeded suspicion that while that may be the case, likely the advertising dollars will begin to move away from the mass media only model and we’ll begin to see a much greater reallocation of money pouring into the individual publisher which in turn will create a great content revolution. There will certainly be a place for the big media companies, but likely with some ad money being placed elsewhere there is a big question mark on whether they’ll all survive, Murdoch’s empire included.

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Digital Web Books For 2011

Fortune2x2 Digital Web BooksDigital Web Books are more and more becoming the norm rather than the standard hard cover or paperback novels.Since the introduction of the Kindle, iPad and others, digital downloads have increased dramatically over the last few years.Fortune2x2 CEO saw this vision and immediately went to work to find the ultimate product for the growing market. He found Tony Shore who brought the new technology to Fortune2x2. Although this product has been on the market, for a short while, not many knew about it and Robert was quick to scoop it up as a primary product for the launch of Fortune2x2.The programmed launched in December of 2010 and grew quite fast with almost 8000 members in just 7 short weeks. As they moved into 2011, a few changes were made to accelerate the business even more with announcements of even more products and more opportunity for members to make an income.The Digital Web Books provide a very state-of-the-art design which allows members to create their own books as well as authors to use our service to publish their books and novels.The DWB’s allow for text, illustrations and video making these books very attractive to the buyer.As a member of Fortune2x2, you receive 4 new digital web books every month that you can use to share with others as well as use to refer people to the program. Even if you’re not interested in the business side of Fortune2x2, you can still make an additional income through sharing the books.Members do not have to participate in the business side of Fortune2x2, they can just use and share the books.On the business side of things though, Fortune2x2 makes it very easy for you to make an additional income with the program because of their unique design of the compensation plan. For the first time in the industry, someone has developed a plan that will create a residual income without having to pay any more than a one time fee of $39.95.It is very simple how it works. It has 3 phases which are:The 2×1 Power Start: the 2×1 generates funds to move into the 2x2The 2×2 Follow Me: this generates funds to become subscribed in the 2×10 ($50 for 2 months subscription) and pay out $100 bonusThe 2×10 Power Matrix: this generates residual income on all subscribed members. Each subscribed member (cycled out of the 2×2) had paid in $20 (paid by the company on their behalf from their 2×2 cycling) towards the residual commissions for all members in their up-line 10 levels up.That is why the KEY is to work with your team and get them cycling through the 2×2. which allows for each member to go through the program without having to pay any more money out of pocket. The entire matrix for one position pays out over $5800 per monthThe other great thing is that each member after cycling 6 times, will have $600.00 in profit and 1 full year paid for in advance to their 2×10 matrix which pays them monthly.Now, on every 7th cycle, they create a brand new positions within their own 2×10 and the cycle system continues on paying for 12 months subscription for that position.So you see, the end result is staggering.Keep in mind that a solid and reputable business opportunity is built on a foundation of a great company, repeat customers and loyal distributors.Have a wonderful fortune with your Fortune2x2 opportunity.

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Home Improvements – Room Makeover

Surprise yourself and others too!We know you have recently been through an experience that you would not want to repeat too often, but as they do say: ‘Every cloud has a silver lining.This may just be the time to take the opportunity to freshen up that room or even give it a complete makeover. Your room or rooms now need to have a certain amount of work done, so why not go the full yard and get that all new lookWhere do I start?OK, a room and its contents can be split into four main categories:1. Flooring RetailersA great place to start a room makeover is the floor covering. Patterned or plain, light or dark, hard flooring or soft, this will then allow you to work your way up and throughout the rest of the room.2. Walls and ceilingsIf you take the time to browse the shops and stores, you will find a wide variety of products that can transform your walls and ceilings. Wallpapers, tiles and paints to suit all tastes, from bold and brash patterns to subtle shades of paints and papers. Why not try and combine the two?3. Furnishing StoresFurniture can be simply categorized into two groups, those that have curves and are rounded and those with sharp, square lines, Again, using a mixture of the two can work to good effect. My tip is to have one dominant group which will give the room a certain identification.4. Soft FurnishingAnd last, but certainly not least, soft furnishings are the vehicle to bring all the four categories together to create that special room. Alongside ornaments, pictures, rugs and those personal touches, soft furnishings can make or break a room.So there you have it, just a few ideas to create a completely new look to a room.With a little bit of courage and time spent planning, you may just surprise yourself, and others too!Good Luck!

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